In commercial centres, where more shops are present, PROXIMA can be used to solicit the purchase of articles on offer, pointing out the type of promotion and the shop that is making it (name and position of the shop inside the commercial centre).

Being able to configure PROXIMA with different contents on a daily and hourly basis, is possible for the commercial centre managers, to sell the single "slots" (the different hour bands) to the shops as independent advertising spaces one after the other. The simple and intuitive management interface allows rapid reprogramming of the device without the need for any external technical intervention. Therefore, no monthly fees or additional costs for the management of the contents are requested. Clients can manage their own campaign in complete autonomy deciding which and how much contents to deliver throughout the day.

Furthermore, PROXIMA has the possibility of setting up “bonus” content to supply every X “standard” contents to encourage and commit the users. The clients are eager to accept the Bluetooth messages sent by the commercial centre because they know they can receive one or more messages throughout the day that illustrate prize winning put into play by the commercial centre.